Pixie Forever – The Miss Universe Indonesia competition is one of the most prestigious pageants in the country. Since it was officially held for the first time in 2023, this contest has gained massive public attention. It is not only about physical beauty, but also about showcasing intellect, social awareness, morality, and creativity at the international level.
The event is organized under Zetrix with Kelly Tandiono serving as the national director. Since then, Indonesia has had an official platform to send its best representatives to the global Miss Universe stage. Every year, finalists from across provinces compete fiercely for the crown and the opportunity to become the nation’s ambassador.
As widely known, the Winners of Miss Universe Indonesia are not just beauty icons, but also role models who inspire many women. Each winner earns the right to represent Indonesia at the international Miss Universe competition, joining contestants from more than 90 countries.
A Brief History of Miss Universe Indonesia
Before the official pageant existed, Indonesia had already sent representatives to the Miss Universe competition since the 1980s. However, the selection mechanism back then was different and depended on franchise holders. It wasn’t until 2023 that Indonesia finally established its own official national pageant.
Since its debut, Miss Universe Indonesia has become an annual event eagerly anticipated by the public. Finalists showcase not only their beauty, but also their talents, intelligence, and social advocacies. This has made the pageant a highlight in both national and international media.
Complete List of Winners of Miss Universe Indonesia 2023–2025
2023
- Winner: Fabienne Nicole Groeneveld (Jakarta)
- 1st Runner-Up: Vina Anggi Sitorus (North Sumatra)
- 2nd Runner-Up: Muthia Fatika Rachman (West Java 1)
The year 2023 marked a new milestone as the debut of Miss Universe Indonesia. Fabienne Nicole Groeneveld from Jakarta took home the very first crown. Her victory was considered historic, as it paved the way for Indonesia’s official representation on the Miss Universe stage.
2024
- Winner: Clara Shafira Krebs (Banten)
- 1st Runner-Up: Fiza Javaid Khan (Jakarta)
- 2nd Runner-Up: Nadia Tjoa (Jakarta)
In 2024, Clara Shafira Krebs from Banten impressed the judges and secured the crown. Known for her eloquence and broad knowledge, Clara became a symbol of young Indonesian women excelling in both intellect and social advocacy.
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2025
- Winner: Sanly Liu (Bali)
- 1st Runner-Up: Rita Nurmaliza Alizar (Riau)
- 2nd Runner-Up: Kirana Larasati (Jakarta)
In 2025, the spotlight was on Sanly Liu from Bali. She was crowned on Monday, September 22, 2025, at The Tribrata. Sanly now holds the title of Miss Universe Indonesia 2025 and will represent the country at Miss Universe 2025 in Thailand this November. Her confidence and strong social advocacy have made her one of the promising contenders on the global stage.
The Meaning of Victory for Indonesia
Each win is not only a personal achievement but also a representation of the nation. With the Winners of Miss Universe Indonesia, Indonesia continues to show that its women can compete and shine on the global stage.
Moreover, the pageant provides a platform for finalists to speak out on critical issues, including women’s empowerment, mental health, education, and environmental awareness. Their voices as ambassadors bring a positive image of Indonesia to the world.
The Role of Zetrix and Kelly Tandiono
Since Zetrix took over, the pageant has been managed with greater professionalism and consistency. Kelly Tandiono, as the national director, envisions showcasing Indonesian women who are not only beautiful but also intelligent, strong in character, and socially conscious.
With rigorous training and selection processes — from quarantine, workshops, interviews, to the grand finale — the contestants are well-prepared to shine internationally.
Hopes for Miss Universe 2025
This year, high hopes rest on Sanly Liu. As the newest titleholder, she carries the nation’s pride to Miss Universe 2025 in Thailand. With strong public support, Sanly is expected to follow in the footsteps of former Indonesian representatives who made it to the global finalists.
Her participation also serves as an important momentum for Miss Universe Indonesia to establish a stronger presence internationally. Especially now that Miss Universe emphasizes diversity, inclusivity, and meaningful advocacies.
