Pixie Forever – The French fashion house Louis Vuitton has made a groundbreaking move in the luxury beauty world. On August 29, 2025, the brand officially introduced its first-ever makeup line, La Beauté, in collaboration with the legendary Dame Pat McGrath.
More than just cosmetics, La Beauté embodies Louis Vuitton’s vision of transforming makeup into an expression of timeless art. The launch signifies the house’s deep commitment to expanding its heritage from haute couture and fragrance into the realm of luxury beauty.
A Visionary Collaboration with Pat McGrath
Behind the creation of La Beauté stands Dame Pat McGrath, one of the most influential makeup artists of our time. Known as the “Mother of Makeup”, McGrath brings decades of artistry and innovation to this collection.
Her partnership with Louis Vuitton is a fusion of craftsmanship and creativity. As McGrath explains, “La Beauté celebrates beauty as an art form—one that reflects elegance, individuality, and confidence.”
This collaboration not only elevates Louis Vuitton’s presence in beauty but also redefines the standard for luxury makeup artistry.
Inside the La Beauté Collection
The Louis Vuitton La Beauté Collection offers a rich and diverse range of products:
- 55 lipsticks (LV Rouge) with satin and matte finishes.
- 10 tinted lip balms (LV Baume) for natural hydration and glow.
- 8 eyeshadow palettes (LV Ombres) inspired by the tones of Parisian elegance.
Each product in La Beauté is crafted using premium ingredients such as shea butter and hyaluronic acid, ensuring long-lasting comfort and moisture. The lipsticks carry a signature fragrance blend of mimosa, jasmine, and rose, giving a distinct sensory touch that enhances the luxurious experience.
The packaging—created by renowned designer Konstantin Grcic—features solid brass cases that are both refillable and sustainable, reflecting Louis Vuitton’s ongoing commitment to eco-conscious luxury.
Makeup as a Timeless Art Form
Louis Vuitton designed La Beauté not just as a beauty product, but as a form of self-expression and artistry. Each lipstick, balm, and eyeshadow palette embodies the craftsmanship and innovation that have defined the Maison since 1854.
From texture to tone, every element mirrors Louis Vuitton’s iconic elegance. McGrath’s artistic direction transforms each piece of La Beauté into a statement of beauty that can be passed down, just like the brand’s legendary trunks and handbags.
Luxury Pricing with a Sustainable Vision
As a true luxury collection, La Beauté comes with premium pricing that matches its exclusivity and design excellence:
- Lipsticks and tinted balms: $160 (approx. IDR 2.6 million)
- Eyeshadow palettes: $250
To promote sustainability, Louis Vuitton also offers refillable packaging, allowing customers to replace products without discarding their beautiful cases. This initiative encourages conscious luxury—an idea central to the brand’s modern identity.
With its refill system, La Beauté transforms makeup into a collectible object of art, ensuring beauty that lasts far beyond the product’s use.
A Legacy Rooted in Beauty
Although La Beauté is Louis Vuitton’s official entry into the makeup industry, the brand’s relationship with beauty dates back to 1854, when it began crafting custom vanity trunks for elite clients to store their perfumes and cosmetics.
Through the decades, Louis Vuitton evolved from luxury travel goods to perfumes and skincare. With La Beauté, the brand finally completes its journey into becoming a full-fledged luxury beauty powerhouse, uniting elegance, innovation, and heritage under one name.
Global Reactions and Industry Buzz
Since its debut, La Beauté has received widespread acclaim from fashion editors, beauty experts, and influencers. Many describe the collection as “future heirlooms”—products that combine artistry and function in a way only Louis Vuitton can deliver.
Industry analysts believe La Beauté by Louis Vuitton will reshape how luxury beauty is perceived, inspiring other haute couture houses to follow suit.
Having Dame Pat McGrath at the creative helm adds immense credibility, ensuring the collection appeals to both makeup professionals and collectors who value craftsmanship.
