Pixie Forever – The beauty world is once again embracing a bold and unique trend. Dark Glam & Goth Chic is capturing the attention of beauty enthusiasts after the hit Netflix series Wednesday showcased a modern gothic aesthetic that is both striking and glamorous. With mysterious dark tones blended with elegance, this trend is making waves in 2025’s makeup scene.
The Origins of Dark Glam & Goth Chic
The trend first gained traction from the iconic portrayal of Wednesday Addams by Jenna Ortega in Wednesday. Her mysterious persona, braided hairstyle, and dark eye makeup quickly became a source of inspiration worldwide. Gothic aesthetics, which were once considered too extreme, are now reimagined into wearable yet sophisticated looks, giving rise to Dark Glam & Goth Chic.
This makeup style combines dark glam elements with classic gothic chic. The focus lies on dramatic eyes enhanced with bold eyeliner, smokey eyeshadow in shades of black or grey, and lips painted in deep burgundy or plum. A flawless matte foundation ties the look together, creating an aura of confidence and class.
Key Features of Dark Glam & Goth Chic Makeup
Several distinctive characteristics make this trend instantly recognizable:
- Intense Eye Makeup
Eyes are the centerpiece, with smokey eyeshadow in black, grey, or dark purple. Winged eyeliner adds sharpness and drama. - Elegant Dark Lips
Bold lip colors—ranging from deep red to black—are the main symbol of this look. Matte finishes are often preferred to emphasize the strong yet glamorous vibe. - Flawless Matte Skin
A smooth, even-toned, shine-free complexion serves as the perfect canvas, balancing out the bold eyes and lips. - Strategic Highlighting
While matte dominates the look, subtle highlights on the cheekbones and nose keep the face from appearing too flat.
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Popularity on Social Media
Since Wednesday premiered, hashtags like #GothChicMakeup and #DarkGlam have dominated TikTok and Instagram. Influencers around the globe have created tutorials, from editorial-level artistry to simplified versions suitable for everyday wear.
Dark Glam & Goth Chic gained even more momentum as A-list celebrities embraced the trend on red carpets. Gothic-inspired gowns paired with smokey eyes and deep lipstick became the new definition of high-fashion glamour.
Why Everyone Loves This Trend
The rise of Dark Glam & Goth Chic is fueled by several reasons:
- It’s Bold and Different: A refreshing contrast to the minimal, natural looks that have dominated in recent years.
- Nostalgic Appeal: A modern revival of 90s gothic aesthetics.
- Versatility: Perfect for glamorous evening events, photoshoots, or even toned-down everyday looks.
Most importantly, the trend allows self-expression for individuals who want to stand out without compromising elegance.
Most In-Demand Products
As the trend grows, beauty brands are seeing increased demand for:
- Dark-themed eyeshadow palettes (black, grey, burgundy, plum).
- Long-lasting gel and liquid eyeliners.
- Matte lipsticks in deep shades.
- Full-coverage matte foundations.
In response, several global and local brands have already launched gothic glam-inspired collections.
Tips to Nail the Dark Glam & Goth Chic Look
If you’re ready to try this trend, here are some expert tips:
- Start with a Primer to ensure long-lasting makeup.
- Choose a Matte Foundation for a flawless base.
- Balance the Look – emphasize either the eyes or the lips, but avoid going heavy on both.
- Blend Eyeshadow Carefully to maintain a polished, professional finish.
- Accessorize with gothic-inspired jewelry like chokers or bold earrings to complement the makeup.
Will the Trend Last?
Beauty experts predict that Dark Glam & Goth Chic won’t just be a seasonal fad. Its bold yet versatile nature, along with a strong cultural identity, gives it staying power in the beauty industry. Many even expect it to dominate the runways of upcoming fashion weeks throughout 2025.
With more beauty brands creating products inspired by this aesthetic, it’s becoming increasingly accessible for both professional makeup artists and beginners who want to explore their darker, glamorous side.
