Pixie Forever – The beauty industry is once again filled with excitement as Beautysity 2025 officially opens at City Hall, Pondok Indah Mall (PIM) 3. This prestigious event features more than 50 leading brands, offering visitors exclusive shopping, wellness treatments, and entertainment experiences.
BCA Support with Attractive Offers
One of the highlights that makes this event special is the full support from Bank Central Asia (BCA). Visitors can enjoy various offers, from cashback and installment plans using BCA credit cards to the convenience of BCA pay later and seamless transactions through the MyBCA app. BCA also brings unique promotions such as free engraving services and tarot reading sessions, enhancing the overall experience.
For invited guests at the VIP booth, BCA also provides Flazz e-money as part of the event package. With these exclusive perks, Beautysity becomes more than just a beauty fair—it’s a premium lifestyle experience.
A Lineup of Top Beauty and Wellness Brands
Upon entering City Hall, visitors are immediately greeted by stunning booth decorations and engaging activities from international and local brands. Over 50 brands are participating, including 111Skin, Aimée Parlor, Aamo, Alchemist, Aphrodite, Armani Beauty, Atelier Rebul, Atsiri, Dermalogica, beauty inc by Terra Klinik, Carolina Herrera, Caudalíe, Clarins, Dew It, Dewi Sri Spa Martha Tilaar, Dermaster, Dyson, Earthora, Elemis, Endermo Aesthetic Clinic, Jean Paul Gaultier, Joocyee, Kaja, Kanebo, Kérastase, Kiko Milano, Lacoste, Laneige, Lifted, MCM, NARS, Olaplex, OPI, Organic Supply Co., Personal Chemistry, Pola, Rabanne, Raine Beauty, Realfood, Repit, Rollover, Sariayu Martha Tilaar, Shalía The Contour Club, SK-II, Sulwhasoo, Ultima II, Wiggle Wiggle, and Wondermis.
To complement the excitement, visitors can also enjoy curated F&B selections from Casa Grata, GingerNuts, Mochilatto, and nol.
Exclusive VIP Booth Experience
For invited guests, Beautysity provides a VIP booth with a more personalized and premium experience. Guests can indulge in a luxurious hand massage by Menard, a renowned Japanese brand offering holistic treatments. The session is paired with freshly brewed coffee from Smeg, creating a refined atmosphere.
The VIP booth is one of the event’s key attractions, offering comfort and exclusivity that distinguish Beautysity from regular beauty fairs.
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A Star-Studded Press Conference
The opening day began with a lively press conference hosted by Dylla Agnesia. Present at the event were Ria Lirungan, Head of Editorial Content at MRA Media and Editor-in-Chief of Harper’s Bazaar Indonesia, and Mita Soedardjo, Head of Publishing at MRA Media, alongside BCA representatives.
The session also marked the debut of Joocyee, a beauty brand from China making its first appearance in Indonesia. With its signature romantic essence, Joocyee instantly captivated the audience. The press conference was further enlivened by Ngoc Phungbich, CEO of Joy Group, Jia You, Global Brand Manager of Joocyee, as well as beauty influencer Sara Robert.
Wondermis Showcases Innovation
Korean brand Wondermis also drew attention by introducing its latest innovation, Starenol™. The talk show featured celebrity Nagita Slavina, along with Dewi Wirawan, Director of Wondermis, and Cho Youngkwon, Head of Research & Innovation, who explained the science behind the breakthrough formula. This presentation highlighted the brand’s dedication to skincare innovation, leaving visitors eager to explore more.
Energetic Evening Entertainment
The first day of Beautysity 2025 concluded with a dynamic evening of music. Duo DJ Suarapelago, featuring Patricia Schuldz and Callista Nadya Moenita, delivered an eclectic set that energized the crowd. Adding to the celebration, singer Tissa Biani performed tracks from her latest EP Apakah Kita and closed the night with a special rendition of the legendary song Gelora Asmara.
The festive atmosphere left a lasting impression on all attendees.
Event Continues Until the End of September
The series of Beautysity 2025 events will continue until September 28 at City Hall, Pondok Indah Mall 3. In the coming days, visitors can expect beauty workshops, skincare consultations, and inspirational talk shows with beauty influencers and experts.
This event is more than just a beauty marketplace—it’s a space for interaction, education, and inspiration for beauty and wellness enthusiasts. It’s no wonder that Beautysity has become one of the most anticipated annual events in Indonesia’s beauty industry.
