Pixie Forever – The Indonesian beauty industry is once again enlivened with the arrival of the Sociolla Award 2025, a prestigious event that has become a benchmark for beauty brands in the country. This year, Sociolla introduces a fresher and more credible format by presenting the 100 Hotlist, a curated selection of the most favorite beauty and personal care products. Unlike a simple popularity contest, this Hotlist is based on a combination of verified user reviews, brand performance, and in-depth analysis from SOCO Insight Factory.
The official launch of the 100 Hotlist took place on Monday (September 29, 2025) at CGV FX Sudirman, Jakarta. At the same time, Sociolla also announced that public voting is now open, allowing beauty enthusiasts to directly participate in selecting the winners of this year’s award.
1. Celebrating Sociolla’s 10th Anniversary with a New Format
The year 2025 marks a special milestone for Sociolla as it celebrates its 10th anniversary as Indonesia’s pioneer omnichannel beauty retailer. Since its establishment in 2015, Sociolla has grown into one of the most trusted platforms for beauty enthusiasts, both for shopping and for seeking reliable reviews.
To commemorate this decade-long journey, Sociolla launched a more relevant award format. The Sociolla Award 2025 is not only a stage to celebrate brands but also serves as a trustworthy guide for consumers when choosing the best beauty products.
“From the very beginning, our commitment has been to curate authentic, trustworthy, and relevant products for beauty enthusiasts. Now, as we enter our 10th year, we want to present an even more credible and innovative award,” said Ghea Yantra, SVP Marketing Operations at Social Bella.
2. 100 Hotlist: A More Credible Beauty Curation
In previous years, the Sociolla Award mainly focused on brand nominations. This year, Sociolla goes further by presenting the 100 Hotlist, an exclusive list featuring the best products across categories.
The curation is based on three main indicators:
- Verified consumer reviews – Products must earn a minimum rating of 4.5 from authentic reviews verified through actual purchases in Sociolla’s omnichannel ecosystem.
- Brand performance – Beyond sales numbers, brands are evaluated on their consistency in quality and popularity throughout July 2024 to June 2025.
- SOCO Insight Factory analysis – Sociolla’s own consumer research center that studies market trends, consumer aspirations, and brand innovation through comprehensive data.
This holistic process ensures that the 100 Hotlist is not only about popularity but also about relevance and performance in the beauty market.
Amanda Melissa, VP of Data Management & Business Intelligence at Social Bella, explained, “The Sociolla Award offers a different perspective from other beauty awards because it is backed by complete data from our ecosystem. The insights ensure that the 100 Hotlist truly reflects consumer voices and brand performance in the market.”
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3. Highlighted Products in the 100 Hotlist
Several well-known brands successfully made it into the 100 Hotlist this year. Some of the highlighted products include:
- Guele Bare Cushion
- Azarine Sunscreen Serum
- Tirtir Mask Fit Red Cushion
- Deorex Body Odorizer
- MOP AM to PM Hypertint
- Saff & Co S.O.T.B
- HMNS Orgsm
- Tulus Gel Cleanser
- Studio Tropik Setting Spray
These products represent diverse categories such as skincare, makeup, fragrance, and body care. For beauty enthusiasts, this curated list serves as a reliable guide when choosing new products.
4. Public Voting is Now Open
Another highlight of this year’s event is the open voting system. After releasing the 100 Hotlist, Sociolla invites the public to vote for their favorite products through the SOCO App.
Each account can only vote once, but users may select multiple favorite products in a single vote. The voting period will run until October 29, 2025, and the results will determine the winners of the Sociolla Award 2025.
By involving the public directly, Sociolla ensures transparency and credibility while reinforcing its position as the most consumer-driven beauty award in Indonesia.
5. A Series of Anniversary Events
In addition to the launch of the 100 Hotlist, Sociolla also prepared several special events as part of its 10th anniversary celebration. These include:
- Sociolla K-Beauty Land (October 1–5, 2025) at Central Park Mall, Jakarta – an immersive Korean-inspired beauty shopping and entertainment experience.
- Sociolla Beauty Wonderland 2025 – an omnichannel campaign across all Sociolla platforms featuring exclusive promotions.
- New store openings in major cities across Indonesia to further expand Sociolla’s presence and reach more consumers.
Through these programs, Sociolla highlights its commitment to delivering authentic, trustworthy, and relevant beauty experiences to its users.
6. Impact on the Beauty Industry
The introduction of the new format for Sociolla Award has a significant impact on Indonesia’s beauty industry. For brands, the more rigorous data-driven curation pushes them to maintain product quality while also innovating to stay competitive.
For consumers, the 100 Hotlist offers a reliable reference amid the overwhelming variety of beauty products available in the market. This curated list helps them make better, more informed decisions.
